Park City, UT
THE CLIENT
Park City Chamber & Visitors Bureau is the non-profit destination marketing organization for Park City and Summit County, Utah, serving as a community leader that supports residents, businesses, visitors, and partners while promoting economic vitality and environmental stewardship.
DELIVERABLES
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A responsive website for mobile & desktop (wireframes, homepage and interior page templates, collection library, interactive map)
PROJECT OVERVIEW
In collaboration with the Simpleview team (a tourism software provider), we redesigned Park City’s destination website to balance inspiration, functionality, and accessibility. As the destination’s primary marketing platform, the site was designed to feel warm, welcoming, and easy to navigate while supporting visitors throughout the trip-planning journey.
The homepage experience combines immersive photography and video with a flexible, campaign-driven design system that highlights Park City’s year-round offerings. Strategic content hierarchy and intuitive navigation guide users toward key engagement goals, including lodging bookings, trip planning tools, and editorial content.
Thoughtful use of brand-inspired shapes, motion, and color adds personality and a strong sense of place, while responsive and ADA-conscious design ensures a seamless experience across devices. The result is an engaging digital platform that reflects Park City’s lifestyle, supports local businesses, and drives meaningful visitor engagement.
